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The Genesis offers some equipment found only on $50,000 luxury cars in a $32,000 to $40,000 price range. The Genesis appears to be convincing skeptical auto writers and skeptical car shoppers that Hyundai can build a bargain luxury car.
In Asian markets, this car is sold as an alternative to the Mercedes-Benz S-Class and Lexus LS - a super-luxury car with a sticker price approaching six figures. Would Americans accept a six-figure Hyundai?
The Genesis succeeds by offering a BMW 5-Series-like experience for the price of a 3-series.
Standard Equus features like a massaging driver seat, lane departure warning, adaptive cruise control and a 17-speaker surround-sound audio system are usually options on even high-end luxury cars. Hyundai even plans to supply Equus owners with an Apple iPad as a standard feature, which will function as a sort of interactive owner's manual and maintenance minder.
Even with this minor demerit, the 2011 Hyundai Equus is a genuine competitor to other luxury sedans, both midsize cars like the BMW 5 Series and Mercedes-Benz E-Class and flagships like the BMW 7 Series and Mercedes S-Class. The "Hyundai Equus" is a large luxury sedan available in Signature and Ultimate trim levels. The Equus Ultimate seats four, as the rear bench seat is replaced with a pair of reclining bucket seats with heating/cooling/massaging functions and a passenger-side power footrest. This rear-wheel-drive car is equipped with a six-speed automatic transmission. According to Hyundai estimates, the Equus will achieve 16 mpg city/24 mpg highway and 19 mpg combined.
The 2011 Hyundai Equus comes standard with stability and traction control, antilock brakes, electronic seatbelt pre-tensioners, active front head restraints, a lane-departure warning system, front and rear parking sensors, a rearview camera, a driver-side knee airbag, front and rear side airbags, and side curtain airbags.
If you're wondering whether a value-oriented brand like Hyundai can produce a luxury car, the cabin of the Equus will put your mind at ease. The passenger-side rear seat even has a power-operated footrest. In its home market of South Korea, the Hyundai Equus Ultimate is frequently used as a VIP limousine.
Post Title → New 2011 Hyundai Equus
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